The Growth Planner for Owners of Small Businesses by Matt Fitzsimmons & Sturdy McKee is a hands-on strategic planning workbook designed for small business owners who want to stop running on the treadmill and start building something that grows.
The planner follows a proven "Start with Why" framework, guiding owners through four key sections: defining your vision (core values, purpose, and big hairy audacious goal), understanding your current reality (team engagement, product, customer service, competition, and systems), crafting the big strategic stuff (target market, brand promise, value proposition, and KPIs), and finally the crunchy stuff (three-year strategic moves, one-year action priorities, and 90-day goals).
 
What makes this resource different is its simplicity. It's been stripped of corporate fluff and designed for busy owners who need clarity, not complexity. Armed with just a pen, sticky notes, and an open mind, you can work through the exercises solo or with your team to create a One Page Growth Plan that actually gets used.
 
The outcome? More profits, less day-to-day grind, and the freedom to spend time on what matters most.