The Sales Playbook by Matt Fitzsimmons is a practical, no-fluff guide for anyone involved in complex, high-value sales where an ongoing relationship matters more than a quick transaction.
Built for Growth Toolkit clients, this playbook covers the complete sales process from first contact through to closing (and what to do when you don't). It's grounded in proven methodologies like SPIN Selling, but adapted for real-world use with ready-to-go question sequences, objection handling techniques, and frameworks for reading different buyer profiles.
Inside you'll find key sales principles (like "he who controls the questions controls the conversation"), a step-by-step sales process with clear purposes and outcomes for each stage, practical tools like the "Feel-Felt-Found" technique and the "Worthless Promise," and guidance on how to handle difficult conversations when the deal doesn't go your way.
Whether you're quoting on jobs, building supplier relationships, or navigating multi-stakeholder decisions, this playbook gives you the structure to sell with confidence and the scripts to back it up.
And the final piece of advice? Follow up. It instantly puts you in the top 10%.
The Sales Playbook
- I'm a product detail. I'm a great place to add more information about your product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special and how your customers can benefit from this item.
